Business Development Laboratory I.

The subject is recommended for students who want to acquire up-to-date and practical knowledge of startups, business development and entrepreneurship, basic market research and marketing skills pri-marily from practical angle. Corporate Entrepreneurship/Intrapreneurship will also be part of the cur-riculum. The subject provides practical knowledge to those who - are planning to start their own startup or small business - are employees of an SME or a large company, but they consider it important to get to know entrepre-neurship and spread the entrepreneurial attitude in their company. They will be the corporate entrepre-neurs who will not start their own business, but will make the current corporate operation more effi-cient and flexible, adapting what they have learned. - want to stay in their current profession, but they plan to be a subcontractor of their current company or even their industry on an entrepreneurial basis, and they plan to build a gradually expanding business. Completion of the course requires active participation and project work, the vast majority of which takes place in teams. The focus will not be on traditional frontal presentation but on skill-level understanding of the curriculum and empirical knowledge transfer. With the involvement of invited speakers, mentors and experts, we also provide an opportunity to build a network in the startup ecosystem. Students can also gain up-to-date practical knowledge in the areas of market research and marketing of new products, business utilization of the idea, and pitch communication. The curriculum for the first semester focuses on exploratory market research, but includes all elements of the business startup pro-cess, from idea generation to team building to evaluating and pitching market research results. The content structure of the subject assumes that students will take the course of Innovation and Entre-preneurship (I&E) Basics (BMEGT20M402).

Practice.

1. Curriculum and slides can be downloaded from the Moodle page related to the subject after the lectures. Moodle has business case studies and other educational resources.; https://edu.gtk.bme.hu; Main textbook: Laverty-Littel: Entrepeneurship, Opexstax. (Available: https://openstax.org/details/books/entrepreneurship ); Blank, Steve (2005) Four Steps to the Epiphany. Successful Strategies for Products that Win. Cafepress.com; Aulet, Bill (2013): Disciplined Entrepreneurship. 24 steps to a successful startup. Willey valamint: www.disciplinedentrepreneurship.com és http://www.detoolbox.com/; Ries, Eric (2011): The Lean Startup, Crown Business, New York; Savoia, Alberto (2011): Pretotype it, https://www.pretotyping.org/uploads/1/4/0/9/14099067/pretotype_it_2nd_pretotype_edition-2.pdf; Fitzpatrick, Rob (2013): The Mom test. How to talk to customers & learn if your business is a good idea when everyone is lying to you; http://www.ted.com/talks/lang/eng/simon_sinek_how_great_leaders_inspire_action.html; http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce.htm; 12 Lessons Steve Jobs Taught Guy Kawasaki on youtube

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Requirements: During the semester: Class participation and activity (20%) – assessed individually, discretionary assessment by lecturer. Project work and assignments to be submitted during semester: (50%) – assessed by teams (all team members will receive the same score. Pitching in teams participation (30%) – assessed by teams (all team members will receive the same score. Additional possibilities: 1) There is no individual minimum requirement for each midterm performance appraisal. 2) The projectwork not submitted by the deadline and the investor pitch at the end of the year cannot be replaced, the submitted task cannot be repaired. 3) If a student misses the investor pitch, it is provided opportunity to take an oral exam in examination term.

paralell: Innovációs és vállalkozási alapok (BMEGT20M402)