Informatikai vállalkozások

1. Introduction
    Forming the teams
    The human characteristics of the genuine “Entrepreneur”
    Peculiarities of the IT/Technology sector

2. The business idea
    Identifying our objective and subjective constrains and competitive advantages
    Geographical-, social-, cultural-, financial-, etc. constrains 
    Turning constrains into opportunities
    Identifying the optimal markets
    Real – Win – Worth analysis (“RWW test”)
    Strategic alliance policy

3. Case story presented by guest lecturer from the industry

4. First student presentation to investors: Business idea, RWW analysis

5. Different market maturity phases (discussing Moore, Geoffrey, Crossing the Chasm)
    Illustrative examples from Apple vs Microsoft and Graphisoft vs. Autodesk strategy

6. Discussing “Red Ocean” vs. “Blue Ocean” strategies, illustrating it with Apple vs. Microsoft vs.                Google and Graphisoft vs. Autodesk example
    Cultural differences in the business
    US vs. Europe vs. Far East;
    Differences within Europe
    Business ethics

7. Second student presentation to customers: Customer benefits at different target groups

8. Financials
    Financing different growth phases (angel-, venture- and public market)

9. Case stories presented by guest lecturer from the financial community

10. Team management and motivation
           - Motivations in start up vs. matured phases
           - “Entrepreneurs” vs. employees
           - “Environmental” motivation factors (human and physical)
           - Short term and long term motivations
           - Cash vs. share motivation schemes
           - The need for dreams
           The right persons for the right positions
           - leaders vs. soldiers
           - executives vs. analysts
           - sales vs. marketing
           Channel development

11. Third student presentation: How to motivate employees

12. Corporate governance principles
      - private vs. public firms
      - the role of the non-executive directors
      - balance of interests among different stakeholders:
                  o shareholders
                  o employees
                  o customers
 Dangers of the bubble markets
 Business in economic crisis