Subject » BMEVISZA088
Multicultural IT 1 - Product Manager's Perspective
Multikulturális IT 1. - A termékmenedzser szempontjából
A tantárgyleírás hatályossága
Hatályosság kezdete:
2026. March 21.
Hatályosság vége:
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| Subject name (Hungarian, English) |
Multikulturális IT 1. - A termékmenedzser szempontjából
Multicultural IT 1 - Product Manager's Perspective
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| Subject code | BMEVISZA088 | ||||||||||||
| Subject type | — | ||||||||||||
| Training Level | — | ||||||||||||
| Course types and hours (weekly/semester) |
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| Assessment type | félévközi érdemjegy | ||||||||||||
| Credits | 4 | ||||||||||||
| Subject coordinator |
DR. Wiener Gábor
position: egyetemi docens
contact:
wiener.gabor@vik.bme.hu
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| Responsible department |
Számítástudományi és Információelméleti Tanszék
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| Faculty | Villamosmérnöki és Informatikai Kar | ||||||||||||
| Subject website | web.inc.bme.hu/csonka | ||||||||||||
| Primary curriculum type | — | ||||||||||||
| Direct prerequisites – Strong prerequisite | none | ||||||||||||
| Direct prerequisites – Weak prerequisite | none | ||||||||||||
| Direct prerequisites – Parallel prerequisite | none | ||||||||||||
| Direct prerequisites – Milestone prerequisite | none | ||||||||||||
| Direct prerequisites – Exclusion | none |
Objectives
Programme
In the era of Internet marketing all IT products are globally accessible, but becoming a global standard is hardly an option for the majority of the products and companies. By observing cultural diversity and successfully adopting to local end-user needs increases the chances of an emerging IT player to become successful on the global marketplace. Based on the experience gained in the development of Graphisoft’s ArchiCAD the course will demonstrate how deeply a successful product must be diversified to meet local needs.
Students will learn how to discover the true end-user requirements related to cultural differences, the right approach and timing to address the global IT market, how to manage the integration of diversity into an IT product, what tools and services are available to assist software engineers and what strategy should they follow. We will discuss the art and craft of balancing technical, marketing, personnel and budget constraints while delivering a great product for an international audience. Our focus will be on product marketing and in-house communication working with upper management, development and quality assurance.
This course is the first of two parts, first part focusing on the perspective of the product manager while the second part’s focus is on the engineering perspective. While the two parts are independent of each other and can be attended separately, they both study the same problem from two different angles with little to no overlap. Often the key in product success is to master both angles of product development, therefore attending both parts is recommended.
Session Outline (by week):
Course introduction
Lecture: Two ways of IT globalization – Setting Global Standards vs. Embracing Cultural Diversity
Lecture: Elements of the task of internationalization
Student presentation: National standards
Lecture: Standard - to unify and to differentiate
Forming of task groups to analyze i18n requirements of a chosen software solution
Lab work: identifying requirements due to different national standards of the problem domain
Student presentation: the art of writing – text input in software
Lecture: the GUI and the language
Group 1 presentation
Student presentation: *(required field) – validating user input
Lecture: Localization – how, who and for how much
Group 2 presentation
Lecture: Local content – static, scripted, add-on
Guest lecturer: websites, localization
Group 3 presentation
Lab work: QA of localized versions
Lecture: managing globalization efforts
Discussion: Core feature / Business process modification
Consolidating product manager and developer preferences
Closing test
This course is recommended to students interested in the management or creation of commercial desktop or networked software applications intended for a global user base. Students will learn to identify features and capabilities key to success in their chosen application field and they will learn a methodology to effectively manage the product through its life cycle.
Learning outcomes
Ez a tantárgy a KKK rendeletben meghatározott, következő kompetenciák fejlesztését szolgálja:
Knowledge
No learning outcomes recorded.
Skills
No learning outcomes recorded.
Attitudes
No learning outcomes recorded.
Autonomy and responsibility
No learning outcomes recorded.
Oktatási módszertan
Lectures will be based on concrete examples and personal experience.
A guest lecturer will be providing detailed account of their firm’s experiences and failures in the topic.
There will be a series of individual student presentations about selected topics related to the problems of internationalization. Volunteering students will prepare presentations based on their own research in the recommended reading and on the Internet.
A team work will be prepared in small groups related to the analyses of a chosen IT solution regarding internationalization and presented by each group.
There will be two hands-on lab sessions on feature design and on quality assurance.
Students will write a closing test to demonstrate their ability and acquired skills in successfully managing an IT product development effort.
Tanulástámogató anyagok
Online források
Nuray Aykin: Usability and Internationalization of Information Technology, CRC Press (2005, reprinted in 2008) ISBN 0-8058-4479-1 ; Other recommended reading: ; ; Bert Esselink: A Practical Guide to Localization, John Benjamins Publishing Co; revised ed. (September 2000) ISBN-13: 978-1588110060 ; John Yunker: Beyond Borders: Web Globalization Strategies, New Riders Press, 2002. ISBN-13: 978-0735712089
Recommended preliminary knowledge for completing the subject
Knowledge type competencies
(azon előzetes ismeretek összessége, amelyek megléte nem kötelező, de a tantárgy eredményes teljesítését nagyban elősegíti)
No programming experience is required to complete the first part. Students should have a keen interest in creating IT solutions and have good and open communication skills to work with clients and peers. A keen interest in observing how people do things and an ability to reach satisfying compromises is important.
Skill type competencies
(azon előzetes képességek és készségek összessége, amelyek megléte nem kötelező, de a tantárgy eredményes teljesítését nagyban elősegíti)
nincs
Recommended (non-compulsory) preliminary competencies
(azon ajánlott (nem kötelező) előzetesen megszerzendő kompetenciák összessége, amelyek jelentősen hozzájárulnak a tantárgy eredményes teljesítéséhez)
No programming experience is required to complete the first part. Students should have a keen interest in creating IT solutions and have good and open communication skills to work with clients and peers. A keen interest in observing how people do things and an ability to reach satisfying compromises is important.
General rules
Requirements:
The grades will be determined based on the individual student presentations (70%) and a closing test (30%)
Assessment methods
In-term assessments
No detailed assessments provided.
Weight of in-term assessments
No weights provided.
Exam-period assessments
No detailed assessments provided.
Weight of exam elements
No weights provided.
Grade calculation
No grade thresholds provided.
Attendance requirements
No attendance requirements provided.
Rules for retake and resubmission
Not provided.
Short description
Not provided.
Detailed description
Not provided.
Recommended courses
Not provided.
Workload to complete the subject
No workload breakdown provided.
Validity of subject requirements
Requirements valid from:
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Requirements valid until:
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Curriculum placement
No curriculum placements recorded for this subject version.